It’s a been a busy year in the broader data integration space. “Hightouch gives everyone access to data in their tools without having to rely on any code or engineers.”Ībove: Hightouch: Getting data from the warehouse to business apps Data integration landscape “Everyone needs access to data, but to get that valuable data you have to rely on your engineering team,” Gupta said. The user can then set a synchronization frequency so that the destination is automatically kept up-to-date. Hightouch counts dozens of integrations out-the-box, spanning most of the common warehouse sources such as BigQuery, Snowflake, and Databricks, and common enterprise applications including Anaplan, HubSpot, Mixpanel, Salesforce, Stripe, and Jira. “Warehouses have also gotten much faster, so it is practical to use them to power timely business workflows.” “There has been a key technology shift with the adoption of data warehouses - modern cloud data warehouses like Snowflake have very cheap storage, and you don’t need to pay for computing resources unless you’re actually running a query,” Gupta explained. So if a company wants to shift data from Zendesk into Salesforce to figure out how much support specific customers are requesting through Zendesk, they would use an ETL tools such as Fivetran to move the data into the warehouse, and then use Hightouch to get that data into Salesforce. Reverse ETL, essentially, involves “copy and pasting” data between tables. ATLANTA AND SAN FRANCISCO - QGenda, LLC (QGenda), the leading provider of SaaS-based workforce management software to the healthcare industry, today announced a significant new equity investment from ICONIQ Capital, a privately-held investment firm.Hightouch does the opposite of this - it helps companies get their data out of the warehouse and into an application in a process it refers to as “ reverse ETL.” Other notable players in the space include Census, which recently closed a $16 million investment. With the investment, ICONIQ Capital will partner with Francisco Partners, who will retain a majority stake. Terms of the transaction were not disclosed. QGenda is a leading innovator of healthcare provider scheduling, clinical capacity management, and labor analytics. The company’s deep specialty experience, critical products, and exemplary customer focus have driven broad adoption by over 3,000 customers across more than 30 medical specialties. “Throughout our partnership with Francisco Partners, QGenda has successfully accelerated growth, continued product innovation, and strengthened relationships with our healthcare customers,” said Greg Benoit, CEO of QGenda. “We are excited to welcome ICONIQ Capital, a firm with deep software experience, as we continue to expand our footprint and growth strategy. With the support of these two investment firms, we will continue to focus on delivering pioneering products and unparalleled service to our customers.” “We have long admired QGenda’s achievements and believe that the company can truly build on its leadership in the healthcare workforce management category, becoming a generational player not only in scheduling but in healthcare tech more broadly,” said Will Griffith, partner at ICONIQ Capital.
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